Media Deliverables and Results:
Gross Media Impressions: 98m social media, 36 million AR game
Attendance Performances and Events: ~25,000
Direct Engagement with people: 1.6m
Impressions by Activities
Social Media: Facebook, Twitter, instagram, tiktok, reddit, discord, mastodon etc. Railer and Biker teams will be equipped with phones, cameras, microphones, sensors, etc Content will be a panoramic view of their travels. From morning through night, all the countries, all the people they meet, sharing stories and ideas inclusive of everyone. 5x per day per person, 10x people, 210x days/year = 31,500 posts over 3 years.
Augmented Reality Scavenger Hunt Game: 36m impressions. One hundred posters each last 100 days, with 100 impressions per day = 1m .Then 1/100 play = 10k game players, totaling 36,00 game players after posting 36 scavenger hunt series, 1 per city.
36 Performances: 5,000 people per day notice, if each event is noticeable for 5 days, that is 25,000 impressions per event. 900,000 total. If 1/10 are interested (90k) and then 1/10 attend, this equates to 9,000 attendees. ~ 250 attendees per performance.
324 Events: 300x = 97,200 impressions and 16,500 attendees
Bikers/Railers will each meet 50 ppd* (70xdays) on slower days = 3500. If they meet 150ppd (140x busy days per year) they will engage 21,000 people, for a TOTAL = 24,500. x10 travelers = 245,000 engagements, over three year = 735,000 total engagements
*ppd = people per day
All numbers are estimates. We will hire a 3rd party agency to oversee and execute daily managerial tasks, reporting weekly to upper mgmt
Media Deliverables and Results:
Gross Media Impressions: 98m social media, 36 million AR game
Attendance Performances and Events: ~25,000
Direct Engagement with people: 1.6m
Impressions by Activities
Social Media: Facebook, Twitter, instagram, tiktok, reddit, discord, mastodon etc. Railer and Biker teams will be equipped with phones,
cameras, microphones, sensors, etc Content will be a panoramic view of their travels. From morning through night, all the countries, all the
people they meet, sharing stories and ideas inclusive of everyone. 5x per day per person, 10x people, 210x days/year = 31,500 posts over
3 years.
Augmented Reality Scavenger Hunt Game: 36m impressions. One hundred posters each last 100 days, with 100 impressions per day =
1m .Then 1/100 play = 10k game players, totaling 36,00 game players after posting 36 scavenger hunt series, 1 per city.
36 Performances: 5,000 people per day notice, if each event is noticeable for 5 days, that is 25,000 impressions per event. 900,000 total.
If 1/10 are interested (90k) and then 1/10 attend, this equates to 9,000 attendees. ~ 250 attendees per performance.
324 Events: 300x = 97,200 impressions and 16,500 attendees
Bikers/Railers will each meet 50 ppd* (70xdays) on slower days = 3500. If they meet 150ppd (140x busy days per year) they will
engage 21,000 people, for a TOTAL = 24,500. x10 travelers = 245,000 engagements, over three year = 735,000 total engagements
*ppd = people per day
All numbers are estimates. We will hire a 3rd party agency to oversee and execute daily managerial tasks, reporting weekly to upper mgmt
